Specialty Healthcare
Building integrated organizations designed around clinical excellence, operational discipline, and an exceptional patient experience.
About Yugal Behl
Yugal Behl, DDS, DSc, MBA
Dr. Yugal Behl is an orthodontist and healthcare entrepreneur whose work brings together clinical excellence, organizational leadership, technology, and the development of specialty healthcare organizations.

Professional Overview
Yugal Behl, DDS, DSc, MBA combines a clinical career in orthodontics with healthcare entrepreneurship and organizational leadership.
His professional perspective is grounded in firsthand clinical care and expanded through the development, leadership, and growth of specialty healthcare organizations.
Alongside his MBA, he holds the Wharton-AAO Mastering the Business of Orthodontics certificate and is an ADA Certified Clinic Director, credentials that reflect his focus on the business and leadership of specialty care.
Areas of interest
Education & Training
Dr. Behl's training spans dental surgery, doctoral research in oral biology, specialty training in orthodontics, and graduate business education.
Undergraduate Studies
Bachelor of Dental Surgery (BDS)
Doctor of Science (DSc), Oral Biology
Certificate of Advanced Graduate Study (CAGS) in Orthodontics
Master of Business Administration (MBA)
Executive MBA Program
Professional Certifications
Wharton-AAO Mastering the Business of Orthodontics
2022
ADA Certified Clinic Director
2026
Research & Academic Background
Before entering full-time clinical practice and healthcare leadership, Dr. Yugal Behl completed doctoral research in Oral Biology at Boston University School of Dental Medicine.
His published research examined areas including inflammation, immune response, bone biology, wound healing, diabetes-related tissue injury, and cellular mechanisms affecting healing and regeneration.
His scientific training continues to inform his evidence-based approach to clinical care, technology, and healthcare innovation.
Orthodontics
Orthodontics remains central to Dr. Behl's professional identity. The precision, accountability, and patient focus of specialty practice continue to inform how he approaches every part of healthcare.
That clinical foundation shapes his perspective on patient experience, multidisciplinary care, treatment technology, and the standards that define healthcare leadership.
Healthcare Entrepreneurship
Dr. Behl's work has expanded from clinical practice into healthcare entrepreneurship — the development of organizations, leadership, systems, and strategies for sustainable growth.
His focus is on building specialty healthcare organizations that grow without losing the clinical standards and human experience that define good care.
Organizations
Co-Founder
ICON Smile Studios is a family of specialty dental practices in Hampton Roads, Virginia, offering orthodontics, pediatric and sedation dentistry, and periodontics and implant dentistry under one brand. Co-founded by Dr. Behl (orthodontics) and Dr. Madan (periodontics and implant dentistry), it was built on a shared belief that specialty care should be comprehensive, collaborative, and centered on the patient experience. The practices formerly known as Behl Orthodontics, Madan Periodontics, Landy Periodontics, and ICON Dental Brands now operate together as ICON Smile Studios.
Founder & Orthodontist
Behl Orthodontics is Dr. Behl's orthodontic practice, providing braces and Invisalign for children, teens, and adults at offices across Hampton Roads, Virginia. Now part of the ICON Smile Studios family, the practice is focused on modern orthodontic care, advanced technology, and a patient-first experience.
Founder & CEO
Behl Healthcare Support Organization has operated AFC Urgent Care centers in Hampton Roads, Virginia, since 2020. It currently operates AFC Urgent Care locations in Norfolk, Chesapeake, and Virginia Beach (Hilltop), providing walk-in urgent care to the community, with additional locations planned.
Leadership Philosophy
Dr. Behl approaches leadership with the conviction that growth and quality are not in tension — the right culture, systems, and standards allow an organization to do more while caring better.
Areas of Focus
Building integrated organizations designed around clinical excellence, operational discipline, and an exceptional patient experience.
Advancing care through clinical expertise, technology, multidisciplinary collaboration, and thoughtful treatment.
Developing the teams, systems, and strategies that allow practices to grow without compromising quality.
Exploring how technology, data, and artificial intelligence can improve healthcare delivery.
The best healthcare organizations combine clinical excellence, disciplined execution, strong culture, and an exceptional human experience.